Macroenvironment

MACROENVIRONMENT

Demographic

· The target market of our company is household customers within Bintulu area. 

· Our company sells processed chickens that are affordable by various levels of income either from low to high income earners.

·  In addition, our processed chickens are safe to consume by all consumers from all ages and without exempting buyers from various races and religions.

Economic

· If the country's economy rises well or is at a stable level, spending from the community will increase as it has a stable household income.

· There are several factors that affect our company's economy, which is the power of buyers from customers.

·  Low household income led to lower purchases of merchandise products.

·  If our products get low demand then we will lower prices at affordable prices to increase sales and corporate economies as well as reduce product production costs.

·  If our products get high demand, we will increase the price of the product at a price that is willing to buy because of high demand but limited goods.

· This is because we want to buy buyers from Bintulu residents who want our products.

·  Another factor that spans our company's economy, the rising cost of living.

·The rising cost of living can affect household expenditure that is usually spent on daily necessities such as food.

·So, consumers may limit household spending because of the high cost of living that needs to be met.

· This will affect the Purchase of our products as consumers no longer spend as usual.

·Our company will play an important role to the consumer whether to lower, increase or maintain the price of the product according to the pricing set by the government.

· We are confident that users will use our product as it is a daily necessity for survival, if not in large quantities, possibly in small quantities.

Natural

·The chicken stool from our farm can used to produce the fertilizer to the plant or we can sell it to the local farmer.

·The chicken feather we can use to make bracelet ornaments and earring accessories.

·The waste of chicken feathers can utilize to make ruminant feed and at the same time we can make side income to our farm.

·Another utilization of waste chicken feathers is can use to make a compost material to make the fertilizer for organic plants.

·The waste of chicken feathers also can use to produce the fish feed ingredients with fermentation of Bacillus subtilis.

Technology

· The machine that our company use to help in the processing of chicken is the boiler machine and the chicken feather removing machine.

·  This machine will be operated automatically daily to fasten the processing work and a high quality chicken meat can be obtained to meet the demand of the market.

· Besides that, enhancing strict biosecurity, these technologies can significantly improve the living environment within the complex.

· With accurate operation technologies, the company will achieve in cost saving and quick respond to clients as well as market demand.

·We already have some of the top poultry meat processing machines that can perform highly specialised task in food production processes that provides us with high return on investment from lesser reliance on manual labour and the increase output generated by our poultry processing equipment.

·Technology is allowing us to improve our consumer experience, reducing risk and wastes.

Cultural

·  Bintulu are centre of education and occupation because many people migrated to Bintulu

·The demand of chicken in Malaysia are higher because there are many fast food opened same as Bintulu

·There are many restaurant and fast food such as KFC, Mc Donald’s, Marry Brown and stalls where they will need supplier the chicken to them for their operation

·There will be no pulling chicken because most of them like chicken although there are some people don't like chicken.